Wear your support for Hawaii’s fishing community. Every purchase directly funds the Hawaii Seafood Council’s efforts in education, research, and sustainability. Sport the logo that stands for fresh, responsible, and authentic local seafood.

Official Hawaii Seafood Cap
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Official Hawaii Seafood Cap

$25.00

Top off your look with the official cap of the Hawaii Seafood Council. This comfortable, structured hat features high-quality embroidery of our signature tuna logo and “Pure & Natural” motto. whether you’re down at the docks or out in the sun, it’s the perfect way to represent the “best in class” quality of Hawaii’s seafood sector while supporting our education and outreach programs.

Hawaii Seafood "Pure & Natural" Tee - Cream
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Hawaii Seafood “Pure & Natural” Tee – Cream

$30.00

Wear your support for sustainable fisheries with this classic cream tee. Featuring the official “Hawaii Seafood: Pure & Natural” logo on the left chest and a bold, full-sized print on the back, this shirt is a comfortable way to show you value fresh, local catch. It’s more than just a shirt; it’s a statement that you stand with Hawaii’s fishing community and the responsible management that keeps our oceans thriving.

Hawaii Seafood "Pure & Natural" Tee - Black
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Hawaii Seafood “Pure & Natural” Tee – Black

$30.00

Make a bold statement for local food security. This sleek black tee features a high-contrast white print of the Hawaii Seafood logo on the front chest and back. It offers a modern look for those who want to champion the industry day or night. Every purchase directly contributes to the research and safety initiatives that maintain Hawaii’s reputation as a global leader in seafood sustainability.

Hawaii Seafood Poster
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Hawaii Seafood Poster

Price range: $25.00 through $65.00

Get your copy of the iconic Hawaii Seafood Poster! Updated with new fish and fillet pictures along with information on health and sustainability.

  • Matte Varnish
  • 24 x 36 in
  • $25/poster + postage
  • (includes mailing tube)

Available for mailing to the US Mainland and within the State of Hawaii via USPS Priority Mail. One mailing tube can fit up to 3 posters.

Also sold at Nico’s Fish Market on Pier 38 in Honolulu.